Dear Red Lobster,
I hate you.
Every year you foist upon us this hell. It is a nightmare. Whale sized people eating more than a small African nation. Ghetto trash trying to take a week's worth of "skrimp" home. Children playing in scampi grease and spreading it everywhere. The destruction of the polar ice caps. Well most of that stuff anyhow.
Endless shrimp is two to three times the work for less average pay. Sure it might generate some return customers, but I'd like to see a survey done of how many people come to Red Lobster for the first time because of this promotion, and how often then they subsequently come back. My guess is that there is no direct correlation. And it kills your staff. It kills server moral. It kills the prep team grinding extra hard every afternoon to get ready for the onslaught that evening. It kills the dish guys because they have to wash it all. It is a nightmare for stores that use bussers because their work is far greater with no increase in return. What kind of business model intentionally pisses off the vast majority of your employees? I understand you don't care about us, we figured that out a long time ago, but do you really have to shove this hot poker up our asses each year to prove your point that you don't care? I'd rather you just come by my house and kick me in the balls once a year rather than this long torture. Or at least limit it to Monday-Wednesday when most stores are slow. I really, REALLY hate this promotion.
From the Red Lobster web site:
Explore Endless Possibilities
The wait is over. Red Lobster’s best value of the year is back! For a limited time during Endless Shrimp, mix and match new creations like our NEW! Teriyaki Grilled Shrimp – wood-grilled and brushed with a tangy teriyaki glaze – with classic favorites like Garlic Shrimp Scampi or Hand-Breaded Shrimp. Also try Cajun Shrimp, tossed with a spicy Cajun butter sauce, or our sweet Coconut Shrimp Bites. Then, when you’re ready, you can do it all again.
The shrimp may be endless, but this offer isn’t. Hurry in today!
All entrées come with choice of salad and unlimited Cheddar Bay Biscuits™.
I know we have to build a customer base, but do we have to do it by catering to the lowest common denominator every year?
I will be pointing my guest to the:
Harborside Lobster and Shrimp
A roasted rock lobster tail, savory garlic shrimp scampi and a skewer of garlic-grilled jumbo shrimp over wild rice pilaf. 23.99
And if your store has the Sam Adams Octoberfest beer - get it. It's awesome beer!