I'm not a big basketball fan, and this is especially true of the college game (men's or women's). But I do seem to always get sucked in to a few games this time of year via the men's NCAA tournament.
I sat in a restaurant late last night watching some of a game on my phone. At no charge. Installed an app, and off it went. You want to build your base, this is how you do it. You don't do it by burying your best games on NFL network. You don't do it buy having a League Pass. You don't do it by creating something called "Insider" and charging extra for it (yes, ESPN, you're not above criticism in this).
Sure, the NCAA has gotten a sweet TV package to support this, but they've gone above and beyond where they didn't have to. While I'm normally on the outside looking in at these games because I don't care, I've been drawn in more this year that probably any other, and it is because I can follow the game from my office, to the bus, walk down my block and into my house and not miss a dribble, no look pass, or buzzer beater 3.
The only direct thing this has to do with Red Lobster is that I've seen a crazy amount of surf & turf ads via these games from Outback Steakhouse. Looks like a good price for their steak and lobster. I might have to check it out.